Advertising
Meta Ads
Connect Facebook and Instagram Ads to capture leads directly into your CRM pipeline.
Overview
Meta Ads (Facebook and Instagram) is one of the most powerful lead generation channels for real estate. Brixit's Meta Ads integration captures leads from Lead Forms, Messenger, and Instagram DMs directly into your CRM — no CSV downloads, no manual imports. Leads arrive in real-time with full campaign attribution: which ad, audience, and creative generated the inquiry. This data flows into Brixit analytics so you can calculate true cost-per-lead and ROI for every campaign. Custom audience sync lets you retarget your CRM contacts on Facebook and Instagram, closing the loop between your database and your advertising spend.
What you get
- Real-time lead capture from Facebook and Instagram Lead Forms
- Full campaign, ad set, and ad creative attribution
- Messenger and Instagram DM lead capture
- Cost-per-lead and ROI tracking in Brixit
- Custom audience sync for retargeting
- Lookalike audience creation from CRM segments
- Automated lead assignment by campaign
- Ad spend tracking and budget alerts
How it works
- 01
Connect Meta
Authorize your Meta Business account and select the ad accounts to sync.
- 02
Map Lead Forms
Link your Facebook/Instagram Lead Forms to Brixit lead fields.
- 03
Capture & Analyze
Leads arrive in real-time with full attribution for ROI tracking.
This connection runs from your own installation with your own Meta Ads account, and it's optional. Turn it off and the rest of your CRM carries on inside your network as before.
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